OpenAI is teaming up with Shopify to bring e-commerce directly into ChatGPT. This new feature will let users browse, ask about, and buy products—all without leaving the chat. It’s a big step that turns ChatGPT from a helpful assistant into a full shopping tool.
ChatGPT and Shopify Bring Shopping to Chat
The system is already in place behind the scenes. Developers have found new code in OpenAI’s website that shows this feature is nearly ready. Some of the code even includes links that go straight to Shopify checkout pages. That means users will be able to make purchases directly, right from within a conversation.
Once the feature is live, you won’t need to jump between websites to shop. You’ll be able to search for items, read product details, and complete a purchase—everything inside the chat window. This makes shopping faster and more convenient.
Shopify’s large network of sellers will also be part of this system. That means a wide variety of products will be available. It opens the door for small and large businesses to reach users through ChatGPT in a new way.
The fact that this feature is in the production environment suggests it will launch soon. And it’s not just OpenAI making moves in this space. Other tech companies are doing something similar.
Microsoft recently launched its “Copilot Merchant Program,” which also adds shopping features to its AI tools. Another AI platform, Perplexity, rolled out its “Buy with Pro” option last year. The trend is clear: AI is becoming a new way to shop.
This change could improve how people interact with online stores. Instead of typing search terms into a website, users can simply ask the AI what they’re looking for. The AI can then show options, answer questions, and help complete the purchase.
For Shopify, this is a chance to give merchants more visibility. For OpenAI, it’s a big upgrade to what ChatGPT can do.
The future of shopping may be just a chat away. What do you think about this change? Would you buy something straight from a chatbot? Let us know in the comments.
