Netflix today announced it’s introducing an AI chatbot into its iOS app as “a small opt-in beta”. It will let you search for shows and movies “using natural, conversational phrases”, the company says in its official press release, giving the example of someone telling the chatbot “I want something funny and upbeat”.
Undoubtedly, if people use this, it will quickly become a mainstay of the Netflix app for both iOS and Android, and who knows, it might even make it to TVs.
Additionally, Netflix says it’s “putting all the information you need to make an informed choice about what to watch front and center”, with callouts like “Emmy Award Winner” or “#1 in TV Shows”. Search and My List are also being moved to the top of the page on TVs since they’re more noticeable there, and the recommendations on the homepage are becoming “more responsive to your moods and interests in the moment”, whatever that means. The homepage also has “a clean and modern design that better reflects the elevated experience you’ve come to expect on Netflix”.
On the mobile app specifically, “in the coming weeks” you’ll see a vertical feed filled with clips of shows and movies to make discovery “easy and fun”. You’ll be able to tap to watch the whole show or movie immediately, add it to My List, or share it with friends.
