Snap Inc. unveiled its fifth-generation AR glasses, called Spectacles 5, last September, but they were only available to developers who signed up for the $99/month developer program. The good news is that this won’t be the case with Snap’s next AR glasses, which are set to launch in 2026.
This revelation came from Snap during the ongoing Augmented World Expo (AWE) 2025 in Long Beach, California, in the US, where the company also announced that its next AR glasses, which will be available to the public, will be called “Specs.”
“We believe the time is right for a revolution in computing that naturally integrates our digital experiences with the physical world, and we can’t wait to publicly launch our new Specs next year,” said Evan Spiegel, co-founder and CEO of Snap Inc.
Spectacles 5
Spiegel also claimed that Specs, which will be Snap’s first commercially available AR glasses, “are the most advanced personal computer in the world.”
While Snap didn’t delve into the details of the Specs, it said these AR glasses feature “see-through Lenses that enhance the physical world with digital experience.” Furthermore, the company revealed that it has spent more than $3 billion on AR glasses over the past 11 years.
In addition to revealing the launch timeframe of Specs, Snap announced updates to Snap OS, including deep integrations with OpenAI and Gemini on Google Cloud. Moreover, the company launched new tools for developers building location-based experiences. It includes the Fleet Management app, Guided Mode, and Guided Navigation.
That’s not it. Snap also announced that WebXR support in the browser is coming soon, and it is partnering with Niantic Spatial to bring its Visual Positioning System to Lens Studio and Specs to build an AI-powered map of the world.
