Today, Nothing has announced a long-term strategic partnership with iconic British audio pioneer KEF “to usher the company’s next chapter in sound”. The collaboration brings together KEF’s six decades of Hi-Fi audio expertise with Nothing’s design-led approach to technology.
Expect this to result in Nothing expanding into new audio categories, and several acoustically co-developed products are already in the works and launching later this year. Remember those Nothing headphones that were rumored in February? KEF might have something to do with them. At least we hope so.
But the company mentions several products, so we’re excited to see where this will lead – Nothing earbuds tuned by KEF? That’s a very interesting prospect, headphones aside.
The press release says that for Nothing, this partnership lets it diversify its audio offerings and enter new product categories, while for KEF, it “opens new pathways to share its expertise with a wider audience through a fresh design and technology lens”.
Andrew Freshwater, Head of Smart Products Marketing at Nothing, said:
KEF is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey. By combining KEF’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio.
Grace Lo, President & Head of Global Marketing at KEF, said:
At KEF, we’ve always believed in the power of great sound to inspire and connect people. This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation.
